Where and why is touchscreen used?

Using TouchPoll is intercept polling; We intercept respondents who answer questions by touching answers right on the monitor…simple, effective, and accurate!

Think about it…if respondents enter in their own answers, keypunching of data is completely eliminated. Believe it or not, half of the “margin of sampling error” is due to sloppy keypunching of results. Plus, respondents are far more likely to be honest when choosing answers to sensitive questions, so the data is more accurate in every way.

Since respondents are “fed” new questions interactively, the whole process is fast—literally 10 times faster than clipboards and phone surveys. And, being interactive, those being polled are also being probed deeply about issues, since, when they answer each question, they can be “branched” or “treed” to questions as a result of a previous answer.

You’ve heard of “random sampling”. Interactive touchscreen research is the best random selector, since studies have proved that every demographic group is attracted to the survey stations. That means your results are highly reliable—seniors and high-income earners alike (the two toughest demographics to survey) enjoy the touchscreen process, and have actually stood in line to do it! That, together with “kid-proofing”, makes TouchPoll systems the choice for many firms.

Scientific research has shown that touchscreen is preferred by respondents seven to one over other more traditional methods. It’s no wonder why we experience very successful meetings with clients—it’s actually a pleasure to meet with them, something most businesses can’t experience.

Note: When asked to participate, 91% of all respondents say yes. In the mall, 82% of all people who see a clipboard avoid it! Enough said.

In both the United States and other countries, the need to obtain opinions from all types of people has never been more critical. Demographics change each day, and knowing what the people think is essential in running every form of business. Data collection can be a difficult task at best, and most of it is obtained using methodology that is outdated, with results that sometimes can be considered questionable, due to the built-in bias and enormous amount of labor-intensive work required to complete most surveys; yet, thirteen cents of every Fortune 500’s advertising dollar is spent on researching respondents. Medium and smaller firms believe that typical market research is mostly unaffordable. We’ve made TouchPoll affordable. See Industry Applications.

What are some of the benefits of using TouchPoll?

• Speed: 10 times as fast as clipboard surveys or phone surveys
• Accuracy: Respondents are more likely to reveal sensitive information and answer questions honestly with touchscreen computers than with any other methodology.
• Real-time Results: View results instantly.
• Data is current, not historical.
• Color Graphics: Attractive pie-charts and bar graphs make analyzing results a snap!
• Cross-tabulation: Cross-tabulate data with just a touch
• Interactivity Probes Deeper: TouchPoll allows you to “drill down” for more detailed feedback.
• High Response Rates: If the respondents are actively invited to participate, the response rate can be significantly higher. Touchscreen “interviewing” is non-threatening and anonymous.
• It’s Fun! Respondents want to use a touchscreen computer.
• Insures that “branching” patterns are accurately followed: Touchscreen ensures participants are branched to appropriate questions.
• Elimination of data entry, keypunching and editing: Respondents enter their own answers directly by simply touching the screen.
• Elimination of interviewer bias: Touchscreen survey asks the questions uniformly, without bias.
• Poll hard-to-survey demographics: Touchscreen allows you to gather feedback from seniors and high income earners.
• Flexible. You can design and store unlimited surveys.