Tired of guessing what your customers really think about your bank’s customer service? How about learning what customers think about your competitors, or even how much they know about other products and services your bank can offer? Knowing what your customers really think is the first step to being able to meet their needs.

In the past, it has been difficult to gather opinions and make sense out of results from clipboard surveys, hand-written comment cards and even telephone surveys. Those methods took a lot of time, and it was too easy to make mistakes while manually tabulating the data.

Now, bank managers have found that using the TouchPoll touchscreen research system in their lobbies is an excellent method for collecting feedback from the people who matter the most – their customers. Use TouchPoll to learn opinions about a variety of things, ranging from customer service to mortgage lending to banking policy. Plus, you can use TouchPoll to survey employees as well. People of all kinds have opinions, and they want to share them. They just need an easy and unobtrusive way to do so.

With the TouchPoll system, people touch their answers right onto the screen – quickly, easily and effortlessly. And while it is fun for the respondent, it saves you weeks or months of time since you won’t have to tabulate any data! By using a custom TouchPoll survey to meet the needs of your bank, you can get the feedback that really counts.

Success Stories:

“…Wells Fargo utilized the company's full-service program at two local locations last April to gather general information about customer service, such as wait-time and the friendliness of the bank teller. We were primarily looking at overall satisfaction with the current visit. Customers were responsive and found the system easy to use. It was immediate access as opposed to getting a phone call or something in the mail days later. I can't reiterate how important it is to have somebody (complete a survey) right after the transaction just occurred.

---Tim B., VP and Strategic Manager for Well Fargo