Zoo
& Aquariums
Have
you ever seen a zoo or aquarium that doesn’t
care what its visitors think about their experience
at the attraction? Of course not! Learning what visitors
really think about their visit, the special exhibits
and special programs is important to not only maintaining
but also improving overall quality.
Traditionally,
it has been difficult to gather opinions and make
sense out of results from clipboard surveys, hand-written
comment cards and mail-out surveys. Those methods
took a lot of time, and it was too easy to make mistakes
while manually tabulating the data.
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Now,
marketing directors and exhibit managers at zoos and
aquariums can use TouchPoll to easily obtain feedback
from those who matter most – their visitors.
Why
not take advantage of an easy and affordable way to
learn what really matters to those attending your
zoo or aquarium? With the TouchPoll system, people
touch their answers right onto the screen –
quickly, easily and effortlessly. By using a custom
TouchPoll survey to meet the needs of your attraction,
you can get the feedback that really counts.
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TouchPoll
Survey Benefits:
- High
response rate (people like to use touchscreen computers)
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Honest feedback (touchscreen is anonymous)
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Instant results (no more waiting months to finish
manual tabulation)
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Quick surveys (10 times faster than traditional
survey methods)
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Affordable (most economical survey method)
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Success
Stories:
“…We
love using TouchPoll to gather feedback from our visitors.
By changing the surveys for different events, such as our
Halloween and Christmas festival of light events, our information
stays current and allows us to constantly monitor the opinions
of our guests….”
---Julie R, Executive Director, Albuquerque Biological Park
“…Things
are going smoothly with TouchPoll, and I'm happy to say
that the TP results are very consistent with some other
surveys that we did last summer, which I'm very happy about.
We are opening our new Tropic Zone soon, so I think we will
be doing some market research on what our visitors think
of the new zone and get feedback on it. We had 1450 respondents
this month, which is quite consistent with last month….”
--Mary C, Marketing Coordinator, Vancouver Aquarium Marine
Science Centre
“…Thanks
so much for providing the survey for us at the Columbus
meeting. I'm pleased that we greatly improved the response
rate, without forcing it down people's throats throughout
the week. Also, thanks for the quick summary of the results.
It's very interesting. As always, we could have predicted
some of the results, and others are a surprise.”
--Craig P, American Zoo & Aquarium Association
