Special Events

Is your Special Event a fair, concert, boat show, sporting event or similar? Knowing what your attendees and visitors really think about the event is an important part of being able to analyze and strategize for future events. Learning how they felt they were treated by staff, what their favorite areas or parts of the event were and demographic information is invaluable. Just imagine learning how effective, or ineffective, your advertising was!

In the past, it has been difficult to gather opinions and make sense out of results from clipboard surveys, hand-written comment cards and even telephone surveys. Those methods took a lot of time, and it was too easy to make mistakes while manually tabulating the data.

Now, managers of a wide variety of special events have found that using the TouchPoll touchscreen research system at their events is an excellent method for collecting feedback from the people who matter the most – their customers. People of all kind have opinions, and they want to share them. They just need an easy and unobtrusive way to do so.

With the TouchPoll, people touch their answers right onto the screen – quickly, easily and effortlessly. And while it is fun for the respondent, it saves you weeks or months of time since you won’t have to tabulate any data! By using a custom TouchPoll survey to meet the needs of your event, you can get the feedback that really counts.

Success Stories:

“…Just Touch and Poll! Your team has found a way to make opinion gathering FUN! The opportunity to have these questions cross-reference with each of the variables so that we can get a multi-dimensional view of our Fair Goers is an effective tool as we begin planning for the next Fair. After using your system, I can see how it would be useful to have two or three different surveys gathering information from several areas…such as the Livestock Pavilion or a Special Exhibit…and specifically to evaluate our Advertising Campaign! Who says cotton candy and touchscreen computers don’t mix!”
---Val H., Marketing Director of Central Florida Fair

“….You were right, the fans absolutely loved using the touchscreen computers. It was quick and easy to navigate…. We were able to easily review the final data analysis and slice and dice it in any way necessary. All in all, I would have to say our first venture into this methodology was a success. Certainly, the fact that it was so much less expensive than other approaches made it even more desirable…”
---Valerie A., VP Marketing & Broadcasting, Cleveland Indians