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A
company that needs more than a simple poll or
perhaps needs its survey data published in a
book format will use TouchPoll's Full Service
option. The Full Service Research Project includes
our assistance with questionnaire development
as well as administration of the poll.
We
will also provide the complete report including
full color graphs and cross tabulations. Full
Service Research could include geographic surveys,
special events, and attended on-site surveys.
Consultation
services are also available for data analysis.
Contact a Sales Representative for pricing,
as prices vary depending on the scope of the
project.
Companies
have been polling consumers about their opinions
for as long as marketing has been a part of
business. They run surveys or polls for a variety
of reasons, including:
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Testing a new product or idea
• Concern why an existing product is floundering
in the marketplace
• Needing to really know what your target
thinks
What company doesn't want to learn what their
customers and potential customers really think
so that they can improve and/or increase business
(and thus their bottom line)? Learn how the
TouchPoll system can be applied in a variety
of industries.
Old-fashioned
polling methods include clipboard surveys, phone
polls, mail-out questionnaires, comment cards,
focus groups and internet research. Problems
with these methods include lack of response,
possibility for bias, large amount of time required
to conduct the poll, as well as the large amount
of time required for keypunching of data, not
to mention expense. See our Success
Stories.
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TouchPoll
is an interactive polling software system used
on a touchscreen computer, where people (respondents)
can "touch" their answer onto the
actual computer monitor. The questions in the
poll are written, with logic, based on what
you need to learn from the people you are surveying.
The
TouchPoll system is 10 times faster than polling
by clipboard or phone. People touch their own
answers into the computer, so you don't have
to re-type it later in order to get your results.
People are not afraid to answer sensitive questions
(age, income, etc.) honestly to a computer.
In addition, data can be viewed immediately
after running the poll, whereas other methods
can take months to tabulate data.
Isn’t
it time you have the answers to the questions
your business needs to know?
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