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In
the broadest sense, the TouchPoll Survey System
permits the anonymous gathering of survey response
data from individuals under just about any circumstance.
Whether the survey questions are displayed on
a hand-held device, a counter top unit, or a
stand-alone kiosk, all the survey respondent
has to do is touch a computer screen to indicate
his or her answers of choice.
Traditional polling or survey methods included
clipboard surveys, phone polls, mail-out questionnaires,
comment cards, focus groups and internet research.
Problems with these methods include lack of
response, large amount of time required to poll,
large amount of time required for keypunching
of data, interviewer bias and the overall expense.
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TouchPoll
is a software system used on a touch screen computer,
where respondents can "touch" their answer
onto the actual computer screen. The questions in
the poll are customized for each organization or industry’s
unique requirements. This insures that the information
gathered is exactly what is required to provide a
valuable research report which can be benchmarked
against future surveys and/or other locations. See
Industry Applications.
TouchPoll
is 10 times faster than polling by clipboard
or phone. People touch their own answers into
the computer, so you don't have to re-type it
later in order to get your results. People are
not afraid to answer sensitive demographic questions
(age, income, etc.) honestly to a computer.
Also, data can be viewed immediately after running
the poll, whereas other methods can take several
weeks to tabulate and produce a final report.
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TouchPoll
Survey Systems are currently deployed to collect a
variety of information aiding in:
• The testing a new product or idea
• The evaluation of the overall consumer experience
• The evaluation of employee satisfaction
• Learning the demographics of the customer
or client
• Analyzing advertising effectiveness
• The economic impact of an event
• The planning for future events
• The understanding of respondent perceptions
on a given set of issues
• And many, many, more
Our
Survey Systems are delivered complete and ready to
start working as soon as they are turned on. We currently
offer the following survey packages, depending on
your specific requirements.
1-2
Day
3-5 Day
One Week
Two Week
One Month
Three Months (Includes two complete survey changes)
One Year (Includes up to four complete survey changes)
All of the above TouchPoll Survey Packages have the
ability to be customized to meet your exact
requirements.
What organization doesn't want to learn what their
customers and potential customers really think so
that they can improve and/or increase business (and
thus their bottom line)?
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